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Typeface Challenge
Inspired by the beauty of the often overlooked, this typeface reflects my deep emotional connection to the ocean, rooted in my childhood spent near the beach. While researching for this project, I was drawn to the intricate textures and organic patterns on the surface of moving water. My typeface captures this organic beauty while accurately depicting the fluid and dynamic essence of the ocean’s surface.
Team
Recognition
Young Ones 2025 Shortlist
Project Type
Student Typeface
Design & Branding
Typeface Design
Uppercase
Lowercase
Key Aspects of Typeface Design
Type in Motion
Tides Branding
Logo
About the Brand
Tides is an authentic surf and beach brand that celebrates the coastal lifestyle of the East End of Long Island. It caters specifically to the locals who call this area home, offering high-quality products designed for surf and beach enthusiasts. With a deep respect for the area's natural beauty, Tides strives to connect locals with the elements within this typeface-driven brand identity.
Colors
About the Brand Design
As both a designer and mixed media artist, I wanted to showcase the typeface in environments that reflect the beach atmosphere, giving life to the Tides brand. This project weaves my custom typeface into mixed-media-inspired digital designs, capturing key elements of the East End of Long Island. These creations embody the look and feel of the area while blending my artistic vision.
Pattern
Surfboards
Towels
Swimwear
Beach Accessories
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